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  • Group Process in the Challenger Launch Decision A Amy C Edmondson Laura R Feldman 2002

    Group Process in the Challenger Launch Decision A Amy C Edmondson Laura R Feldman 2002

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    The Challenger launch decision faced by a fictional software firm, “Silverlake,” in the 1990s was a difficult decision because the CEO of the company, who had once worked for the firm, decided to change direction from marketing to sales. The decision had a significant effect on the business’s revenue and profitability. Here is a brief account of the situation, the decision, and its aftermath. explanation The Situation Silverlake, a software developer, had been making products for the IBM Corporation,

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    1. Group Process and Decision Making The decision to launch the Challenger space shuttle into orbit with the mission to put the first U.S. Space station on its way into orbit with seven astronauts aboard was a complicated and multi-faceted issue. In the first days, scientists and engineers who made up the mission control team gathered in an echo chamber to consider and weigh the best options. This was a challenge for many because it took a team of professionals to work through multiple possibilities. For instance, in addition to the

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    “In 1986, the NASA astronauts Challenger, which had just completed a routine mission, were launched on a routine mission to the Space Shuttle Columbia.” This is a story of a failure; the Challenger exploded within minutes. But it could have happened again, and it did. In the story of the Challenger explosion, there is the process of “decisions”, which include (i) identifying a problem, (ii) gathering information, and (iii) arriving at a choice or a solution.

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    Group Process in the Challenger Launch Decision Case Study The Challenger space launch was a disaster. It was a group effort, and it was the responsibility of the group process. When Challenger was launched, the mission commander, Dr. Robert H. Gilruth, made a decision that he thought was in the best interests of the United States of America, to send Challenger into orbit in an attempt to take advantage of the superior performance of Soviet rockets. This decision was influenced by a belief in the superiority of the U

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    In 1986, NASA astronauts James P. McDivitt and Robert L. Crippen launched a Challenger space shuttle from Kennedy Space Center in Florida. The launch was aborted, and the spacecraft failed, killing both astronauts. NASA’s leaders decided that the Challenger launch was a failure of leadership, and that leaders in NASA, the National Academy, and the National Reconnaissance Office (NRO) should work together to determine why it happened. This is a case study on group process in this

  • From Leaf to Cup Hwa Gung Teas Journey in Preserving and Transforming a Familys Legacy Mandy T Tham Sin Mei Cheah HsiMei Chung

    From Leaf to Cup Hwa Gung Teas Journey in Preserving and Transforming a Familys Legacy Mandy T Tham Sin Mei Cheah HsiMei Chung

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    It is a story that begins over five years ago with my mother’s birthday gift of a box of dried fruits and a bundle of tea leaves. It was a birthday gift of great significance to my father. A gift that spoke to his love for the Tea Culture, for his family’s legacy, and his belief in the beauty of impermanence. We were a family of tea lovers; but we didn’t know about the journey that the tea leaves would take. From that small box of dried fruits and tea leaves, a journey would be

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    From the very first moment I stepped into the Hwa Gung tea estate in Hainan, I was struck by the aroma of the leaves and the feel of the cool morning mist. My grandmother would always invite me to visit Hwa Gung tea estate whenever I could. Each time I arrived, I was greeted by the sounds of the waves crashing against the rocks, and the rustling of leaves in the breeze. The estate is an intricate blend of tradition and innovation. It was established in 1

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    The journey of From Leaf to Cup Hwa Gung Teas began in 1991 when we were all just starting out as a small group of 5 women from Hwa Gung School. Back then we were so new, so shy and nervous. The tea-tasting classes at that time were limited to the ladies and we could not join the tea-tasting classes. In the beginning, we were taught by our elders who used to teach in the traditional way. In our late teens and early 20s we went out

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    Mandy and Sin Mei Cheah’s Hwa Gung Teas brand was founded in 2002, when their parents passed away. Their mother, Mandy’s late mother, was an accomplished tea seller. She had brought in tea from Taiwan, Hong Kong, and mainland China when these products were not well-known. our website The two friends had grown up together and enjoyed tea together. The couple was keen on continuing their mother’s legacy by producing teas that their mother loved, especially Hua Gung Teas that were known for its smooth

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  • Ockham Technologies Living on the Razors Edge Noam Wasserman 2004

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    Title: The Unified Marketing Model in Business: A Guide for Innovation Subtitle: From Product Management to Design Thinking Section: Ideas Ockham Technologies Living on the Razors Edge Noam Wasserman 2004 1. Lean and Agile: Inspire a radical culture change in your organization. In the 21st century, the most significant change is from ‘reactive’ to ‘proactive’. Organizations have learned to adapt to rapid changes of time and space by adopt

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    “Ockham Technologies is a premier IT consulting, development, integration and support services firm founded in 1997 in Dallas, Texas. In my time here, I have witnessed firsthand the rapid pace at which our industry is evolving and the dramatic impact that the internet has had on every aspect of business and society. From a technology standpoint, we have been able to take advantage of the emergence of new technologies that have significantly transformed the competitive landscape of our industry. For instance, Ockham’s ability to provide innovative

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  • Performance Management in the Sales Pipeline Incentivizing the Outreach Processes at Templafy Allan Hansen Irene Ploix Juliane GarthGruner

    Performance Management in the Sales Pipeline Incentivizing the Outreach Processes at Templafy Allan Hansen Irene Ploix Juliane GarthGruner

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    1. Identify Key Performance Indicators (KPIs) and monitor them regularly To measure outreach effectiveness, we set KPIs, which will be the targets to be achieved before an outreach is considered successful. 2. Define Outreach Goals Based on KPIs, the team has defined outreach goals. 3. Establish an Outreach Goal-Setting Process The company has established an outreach goal-setting process where a salesperson can establish a personalized goal based

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  • Beyond Meat Changing Consumers Meat Preference Dante Pirouz Karam Putros Vibusaran Vimalathasan 2018

    Beyond Meat Changing Consumers Meat Preference Dante Pirouz Karam Putros Vibusaran Vimalathasan 2018

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    For the past few years, meat has dominated the global food market. With the world population approaching 8.4 billion, and the ever-increasing demand for meat, there is no sign of it slowing down. A number of companies are actively seeking to address this, and Beyond Meat is one of them. The brand was founded in 2009 by Melvin and Rodney Johnson, brothers who were inspired to create a plant-based meat product by their vegan lifestyle. Beyond Meat’s success story began

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  • Dove and Real Beauty Mark R Kramer Myriam Sidibe Gunjan Veda 2019

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  • Goldwind USA Chinese Wind in the Americas Regina M Abrami Iacob KochWeser 2012

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  • Verisk Trailblazing in the Big Data Jungle Andrew Wasynczuk Francesca Gino Karim Sameh 2018

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