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  • Between Two Minds The Staglin Family HBS Authors 2023

    Between Two Minds The Staglin Family HBS Authors 2023

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    What the publication is: A collection of essays on the relationship between art and creativity. What the book includes: 5 chapters by 10 leading practitioners in the field, including the authors and the editors of the book. Each chapter has a brief from the chapter’s author. Expected target audience: Creative professionals and aspiring creatives What’s unique about this book: Unique to this book are the conversations between chapters, where the authors share their experiences and ideas, and the editors curated

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  • Birds Eye View Ltd Elizabeth MA Grasby Alexander AJ Miller 2013

    Birds Eye View Ltd Elizabeth MA Grasby Alexander AJ Miller 2013

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    In 2011, Birds Eye View Ltd began its journey to turn the company around. The challenge was to restore a long-standing brand image that had been damaged by financial mismanagement, poor operational decisions and lack of leadership, which had reduced shareholder value from £30m to £12m in just five years. The management team comprised five seasoned senior executives and had a strong track record of turnaround and profitability. But, despite the management team’s expertise, there were four critical challenges that would have to

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    Birds Eye View Ltd is an American-based subsidiary of a multinational British food company (Papa John’s International, Ltd) located in the United Kingdom. It has grown into a major player in the fresh food business by adopting the latest technology for packaging, distribution and marketing. The PESTEL (POLITICAL, ECONOMIC, SOCIOCULTURAL, TECHNOLOGICAL, ENVIRONMENTAL, EFFECTS OF SPECIFIC GOVERNMENT

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    In May 2013, my first year at University of Warwick, I was one of the finalists in the “Starting Your Own Business” competition. At the time, I thought the competition would be an entertaining “show and tell” exercise, and maybe even a small funding opportunity. However, as an independent consultant, it was one of the biggest challenges I’ve faced to date. The competition was to develop a business idea for a start-up food brand. My idea was to design and develop a premium, free-

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  • Golden Light Finding the Sweet Spot in the Premium Sweet Spreads Sector Sharon Ng Yew Tung Boey Boon Chong Lim

    Golden Light Finding the Sweet Spot in the Premium Sweet Spreads Sector Sharon Ng Yew Tung Boey Boon Chong Lim

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  • Corporate Strategy Sectoral Diversification Adrian Caldart

    Corporate Strategy Sectoral Diversification Adrian Caldart

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    Company: Tate and Lyle Ltd Industry: Pure Ingredient and Adhesive Industries Cradle: United Kingdom (England) Market Size (FY2017): $3.3 billion Company Description: Tate and Lyle Ltd (TLS) is a leading producer of food ingredients worldwide. The Company’s primary products include sweetener, starches and fibers, and food seasonings. The Company’s operations are geared towards customers’ needs and trends

  • OTV Lisa Metamorphosis of an AI Anchor Shubhrakant Shadangi Mahadeo Jaiswal

    OTV Lisa Metamorphosis of an AI Anchor Shubhrakant Shadangi Mahadeo Jaiswal

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    “Lisa, an artificial intelligence (AI) anchor, had a challenging task at the beginning of 2018. Her company, OTV Media, was struggling to promote its channels and content on YouTube. The YouTube content had no organic reach, and few views. The AI had to find the best strategies to make a huge impact on this platform. “The task for Lisa was to generate a buzz about its channels and content using the social media platform, LinkedIn. The content would focus on the company’s events, news, and updates.

  • Riding on the Cryptocurrency and NFT Wave Twitter Needs to Show Me the Money Yi Meng Lau Ping Fan Ke Thomas Lim 2023

    Riding on the Cryptocurrency and NFT Wave Twitter Needs to Show Me the Money Yi Meng Lau Ping Fan Ke Thomas Lim 2023

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  • Doing Business in Buenos Aires Argentina Joseph B Fuller Alan MacCormack Nori Gerardo Lietz Leonard A Schlesinger Karina Souza Zeke Gillman 2024

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  • The Solidarity Fund in South Africa Creating Social Value in a Crisis Albert Wocke Louise Whittaker

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  • Getting into the Arena A Shelane Etchison Robert F White David Allen

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