Recommendations of Zopa.Com: The Interviews Case Help

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Recommendations of Zopa.Com: The Interviews Case Study Analysis

On the basis of above internal and external analysis of the company along with the examination of different alternatives, the business is advised to consider alternative 3. As alternative 3 would allow the company to broaden in worldwide markets without any decrease in its local earnings and any degeneration of its market position. The business might pursue alternative 1 which would enable the company to focus on possible worldwide markets rather than the local markets however as the company is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Zopa.Com: The Interviews Case Solution Stores

Growth towards global markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a good choice for increasing the global existence of the business. The closing of domestic shops might extremely affect the revenues of the firm as above 90% of its shops are situated domestically and closing those shops would ultimately reduce the profits of the firm. Furthermore, the company has a long term market position in United States which can not be produced quickly in the new markets. The option would help the business to broaden in international markets along with the removal of concerns raised in its local markets related to its variety. The pros and Cons for Option 1 are noted below;

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from global markets.
• Removal of concerns connected to diversity.
• Revenue diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Zopa.Com: The Interviews Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could position a severe danger to the market share of company. In this situation the business could think about introducing Click and Recommendations of Zopa.Com: The Interviews Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Originality
• Elimination of the terrific shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the global markets without closing its domestic stores that adds to the huge part of revenues of the business. The benefits and drawbacks related to Alternative 3 are given below;

Pros:

• Minimizing competitors risk
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of new global markets.
• Increase in income from global markets.
• Profits diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of concerns connected to variety.
• Distinctions in cultures could resulted in a failure of the brand especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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