Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Help

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Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Solution could be performed to design numerous techniques utilizing the strengths of the company to get chances, overcome weaknesses and to reduce the dangers. It could also be utilized to examine that how specific weak points withstand particular opportunities and increase the threats. The methods prepared using the Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Help are offered as follows;
• Utilization of strong global brand position and financial resources in expanding towards potential markets.
• Unique brand experience could assist the company to better position itself in new markets.
• Resistance in growth in the potential global markets motivating variety.
• High prices limits the expansion in different Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional methods of marketing and the unique brand name experience might be used to minimize the danger from possible clients.
• Stringent appearance policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Minimal target audience could caused a decline in the overall market share of the company.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Solution could be performed to assess the schedule of funds to the business that could be used in expansion towards international markets. The monetary position of the company might be examined by using the data given up the case Display 1. The ratios that could be thought about in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not appears to be potential and the company should put efforts in increasing its earnings along with reducing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Help

Segmentation

Many of the company's Brick and Mortar stores are situated in US including above 500 shops in practically each of the state of US. The company has also an international existence in 8 different countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its shops in the United States.

Targeting


The business targets its clothing brand name to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is accountable for various differences in the company associated with its competitors. For example, the business employs great looking males and females for its stores and follows a stringent look policy to keep tourist attraction of attractive people towards its shops and provide an unique brand name experience.

Positioning


The company has positioned its brand name as a high-end brand name targeting only a particular market segment. The company with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothes brand targeted to the cool and attractive personalities in society. This market position attracts various elite individuals towards the brand name but it harms the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Zopa.Com: The Interviews Case Help deals with a lot of competition in the market with the existence of different number of rivals in the market. Space is also considered to be a possible competitor in regional as well as in worldwide; markets as the business is considering to move in the worldwide markets.



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