Recommendations of Zopa.Com Case Solution

Home >> London Business School >> Zopa.Com >> Recommendations

Recommendations of Zopa.Com Case Study Help

On the basis of above internal and external analysis of the company in addition to the examination of various options, the company is suggested to think about alternative 3. As alternative 3 would allow the business to expand in worldwide markets with no reduction in its local incomes and any wear and tear of its market position. By considering Alternative 3, the business could preserve its store experience and brand uniqueness. Nevertheless, it could likewise consider alternative 2 that might allow the company to access the marketplaces without any prospective investment. Although, the company could pursue alternative 1 which would enable the business to concentrate on potential global markets rather than the local markets but as the business is extremely depending on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in company's earnings. The company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Zopa.Com Case Solution Stores

The company has a long term market position in US which can not be generated soon in the new markets. The alternative would assist the business to expand in international markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Expedition of brand-new global markets.
• Boost in earnings from international markets.
• Removal of issues connected to variety.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competition.
• Distinctions in cultures might led to a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Zopa.Com Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might pose an extreme risk to the market share of company. In this scenario the company could think about presenting Click and Recommendations of Zopa.Com Case Help shops. These stores with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand name Individuality
• Removal of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the huge part of revenues of the company. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Big Incomes
• Expedition of brand-new worldwide markets.
• Boost in income from worldwide markets.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of concerns connected to diversity.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.