Porter's 5 Forces analysis of Zopa.Com Case Analysis

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Porter's 5 Forces analysis of Zopa.Com Case Study Analysis

A Porter's 5 Forces analysis of Zopa.Com Case Analysis could be carried out to create various techniques using the strengths of the business to avail opportunities, get rid of weaknesses and to lower the hazards. It might likewise be used to assess that how particular weak points withstand particular chances and increase the threats. The strategies prepared using the Porter's 5 Forces analysis of Zopa.Com Case Analysis are provided as follows;
• Usage of strong worldwide brand name position and financial resources in expanding towards possible markets.
• Unique brand name experience might assist the business to better position itself in new markets.
• Resistance in growth in the prospective worldwide markets encouraging variety.
• High rates restricts the expansion in numerous Asian and African nations with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the special brand name experience could be utilized to decrease the threat from potential consumers.
• Rigorous appearance policies could led to the consumer shift towards Victoria with high social obligation.
• Minimal target markets might caused a decrease in the overall market share of the company.
These techniques could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Zopa.Com Case Solution might be conducted to examine the schedule of financial resources to the company that might be utilized in growth towards worldwide markets. The financial position of the business could be examined by using the information given in the case Exhibit 1. The ratios that could be considered in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has a reasonable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the company should put efforts in increasing its earnings in addition to minimizing its functional expenses to increase its earnings margins.

Porter's 5 Forces analysis of Zopa.Com Case Solution

Segmentation

Many of the business's Brick and Mortar stores are located in US including above 500 stores in nearly each of the state of US. The company has likewise a global presence in 8 different countries with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is most likely the 10% of its stores in the US.

Targeting

The business targets its clothes brand name to the young, tall and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business associated with its rivals. For example, the company works with excellent looking men and women for its stores and follows a rigorous look policy to keep tourist attraction of attractive people towards its shops and provide an unique brand name experience.

Positioning

The company has actually placed its brand name as a high-end brand targeting only a specific market segment. The company with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothing brand targeted to the cool and attractive characters in society. Although, this market position attracts different elite individuals towards the brand name but it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Zopa.Com Case Analysis faces a lot of competition in the market with the existence of different number of competitors in the market. Space is also considered to be a potential rival in local as well as in international; markets as the company is considering to move in the international markets.

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