Recommendations of Zopa.Com The Interviews Case Help

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Recommendations of Zopa.Com The Interviews Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the company is recommended to think about alternative 3. As alternative 3 would permit the business to expand in worldwide markets without any decrease in its regional incomes and any deterioration of its market position. The company could pursue alternative 1 which would allow the business to focus on possible international markets rather than the local markets but as the company is extremely reliant on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Zopa.Com The Interviews Case Analysis Stores

The business has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the business to expand in global markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of new international markets.
• Increase in revenue from worldwide markets.
• Removal of issues related to variety.
• Profits diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competitors.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Zopa.Com The Interviews Case Help Stores

Alternative 2 includes the intro of online market locations through producing an appropriate company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could position an extreme hazard to the marketplace share of business. The competitors are shifting towards click and Recommendations of Zopa.Com The Interviews Case Analysis shops with Space presenting Piperline. This shift towards online markets could reduce the revenues for business. In this situation the business might think about introducing Click and Recommendations of Zopa.Com The Interviews Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops. The pros and cons of option 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Removal of brand name Individuality
• Elimination of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the international markets without closing its domestic stores that adds to the huge part of profits of the company. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Big Profits
• Exploration of brand-new international markets.
• Increase in earnings from global markets.
• Earnings diversification.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures could caused a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to gain market share.



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