Recommendations of Understanding Creativity: The Manager As Artist Case Help

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Recommendations of Understanding Creativity: The Manager As Artist Case Study Solution

On the basis of above internal and external analysis of the company together with the examination of various alternatives, the business is suggested to think about alternative 3. As alternative 3 would enable the business to expand in international markets without any decrease in its local profits and any deterioration of its market position. By thinking about Alternative 3, the company might keep its shop experience and brand individuality. It could also think about alternative 2 that might permit the business to access the markets without any prospective financial investment. Although, the business could pursue alternative 1 which would enable the business to concentrate on possible global markets instead of the local markets however as the company is highly based on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would lead to the considerable decline in company's earnings. The company is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Understanding Creativity: The Manager As Artist Case Analysis Stores

Expansion towards global markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a great option for increasing the international presence of the company. Nevertheless, the closing of domestic shops could extremely affect the incomes of the company as above 90% of its stores lie locally and closing those stores would ultimately lower the incomes of the firm. The business has a long term market position in US which can not be generated soon in the brand-new markets. The alternative would assist the business to broaden in international markets along with the elimination of problems raised in its regional markets associated with its diversity. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in earnings from global markets.
• Elimination of concerns associated with diversity.
• Revenue diversification.
• Action towards being a strong global brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Understanding Creativity: The Manager As Artist Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could present an extreme threat to the market share of business. In this scenario the company could consider presenting Click and Recommendations of Understanding Creativity: The Manager As Artist Case Solution stores. These shops with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Individuality
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the major part of incomes of the company. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Lowering competition hazard
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of brand-new global markets.
• Increase in profits from global markets.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Extension of concerns related to variety.
• Distinctions in cultures could caused a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to gain market share.



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