Recommendations of Telmore: Disruption In The Danish Mobile Market (B) Case Analysis

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Recommendations of Telmore: Disruption In The Danish Mobile Market (B) Case Study Analysis

RecommendationsOn the basis of above internal and external analysis of the company together with the assessment of different options, the business is advised to consider alternative 3. As alternative 3 would allow the company to expand in international markets without any reduction in its local revenues and any wear and tear of its market position. By considering Alternative 3, the business could maintain its shop experience and brand uniqueness. It might also consider alternative 2 that might allow the company to access the markets without any possible financial investment. Although, the company might pursue alternative 1 which would allow the company to focus on prospective global markets instead of the local markets however as the business is extremely based on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would lead to the significant decrease in business's income. The business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Telmore: Disruption In The Danish Mobile Market (B) Case Analysis Stores

International SegmentsGrowth towards international markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the international presence of the company. Nevertheless, the closing of domestic shops might extremely impact the revenues of the company as above 90% of its shops lie locally and closing those shops would eventually decrease the earnings of the company. Moreover, the business has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the company to broaden in international markets together with the removal of problems raised in its local markets associated with its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of new global markets.
• Increase in earnings from global markets.
• Elimination of issues connected to diversity.
• Profits diversification.
• Step towards being a strong international brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Telmore: Disruption In The Danish Mobile Market (B) Case Analysis Stores

Alternative 2 includes the intro of online market places through generating a correct business's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could present a severe risk to the marketplace share of business. The competitors are shifting towards click and Recommendations of Telmore: Disruption In The Danish Mobile Market (B) Case Help stores with Gap presenting Piperline. This shift towards online markets might reduce the revenues for business. In this circumstance the business could think about presenting Click and Recommendations of Telmore: Disruption In The Danish Mobile Market (B) Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competitors threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Removal of brand Originality
• Removal of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of revenues of the business. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Big Incomes
• Expedition of brand-new worldwide markets.
• Increase in income from global markets.
• Revenue diversity.
• Action towards being a strong international brand.

Cons:

• Continuation of problems connected to diversity.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.



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