Recommendations of Telmore Disruption In The Danish Mobile Market (A) Case Solution

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Recommendations of Telmore Disruption In The Danish Mobile Market (A) Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the business is suggested to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the company could keep its store experience and brand individuality. Nevertheless, it might also think about alternative 2 that might allow the business to access the marketplaces without any potential investment. Although, the company could pursue alternative 1 which would enable the business to focus on prospective global markets rather than the regional markets but as the company is extremely based on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in business's earnings. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Telmore Disruption In The Danish Mobile Market (A) Case Analysis Stores

Growth towards international markets through opening new stores in other Europe and Asian nations with closing domestic stores is although an excellent alternative for increasing the international presence of the business. The closing of domestic stores might highly affect the revenues of the firm as above 90% of its shops are situated locally and closing those stores would eventually reduce the revenues of the company. Furthermore, the company has a long term market position in US which can not be produced soon in the brand-new markets. The option would help the company to broaden in global markets together with the removal of issues raised in its local markets associated with its variety. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Boost in revenue from worldwide markets.
• Elimination of issues connected to diversity.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Loss of substantial profits from the local markets.
• Increase in competitors.
• Differences in cultures could led to a failure of the brand especially in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Telmore Disruption In The Danish Mobile Market (A) Case Analysis Stores

Alternative 2 includes the intro of online market locations through producing a proper company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might position a serious risk to the marketplace share of company. Furthermore, the rivals are shifting towards click and Recommendations of Telmore Disruption In The Danish Mobile Market (A) Case Help stores with Space presenting Piperline. This shift towards online markets could minimize the revenues for company. In this scenario the business could think about introducing Click and Recommendations of Telmore Disruption In The Danish Mobile Market (A) Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic shops. The pros and cons of option 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the market position
• Removal of brand Uniqueness
• Elimination of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the global markets without closing its domestic shops that adds to the major part of profits of the business. The advantages and disadvantages related to Alternative 3 are given below;

Pros:

• Reducing competition danger
• Access to the world markets
• Enlarging consumer base
• Big Earnings
• Expedition of brand-new worldwide markets.
• Boost in earnings from worldwide markets.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures might caused a failure of the brand name particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.



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