Recommendations of Red Bull: The Anti-Brand Brand Case Help

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Recommendations of Red Bull: The Anti-Brand Brand Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the evaluation of various alternatives, the business is suggested to consider alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its regional incomes and any degeneration of its market position. By considering Alternative 3, the company could maintain its store experience and brand uniqueness. It could likewise consider alternative 2 that might enable the company to access the markets without any prospective investment. The business could pursue alternative 1 which would enable the company to focus on potential international markets rather than the regional markets however as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in business's profits. Therefore, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Red Bull: The Anti-Brand Brand Case Solution Stores

The company has a long term market position in US which can not be created quickly in the new markets. The choice would assist the company to broaden in worldwide markets along with the elimination of concerns raised in its regional markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Boost in revenue from worldwide markets.
• Elimination of problems associated with diversity.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Red Bull: The Anti-Brand Brand Case Solution Stores

Alternative 2 includes the intro of online market locations through generating a correct company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a serious hazard to the market share of company. Moreover, the rivals are moving towards click and Recommendations of Red Bull: The Anti-Brand Brand Case Analysis shops with Space introducing Piperline. This shift towards online markets could minimize the earnings for business. In this scenario the company could consider presenting Click and Recommendations of Red Bull: The Anti-Brand Brand Case Solution stores. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Removal of brand name Uniqueness
• Removal of the great shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of revenues of the company. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Lowering competitors threat
• Access to the world markets
• Expanding customer base
• Large Earnings
• Expedition of new international markets.
• Boost in income from international markets.
• Income diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures could caused a failure of the brand specifically in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to gain market share.



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