Recommendations of Red Bull The Anti-Brand Brand Case Analysis

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Recommendations of Red Bull The Anti-Brand Brand Case Study Analysis

On the basis of above internal and external analysis of the company along with the examination of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in worldwide markets without any reduction in its local incomes and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its shop experience and brand individuality. Nevertheless, it might also think about alternative 2 that could permit the company to access the markets with no prospective investment. Although, the company could pursue alternative 1 which would allow the company to focus on prospective global markets instead of the regional markets however as the company is highly based on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in company's earnings. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Red Bull The Anti-Brand Brand Case Solution Stores

Expansion towards international markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a great option for increasing the global existence of the business. The closing of domestic shops could highly affect the incomes of the firm as above 90% of its shops are located domestically and closing those stores would ultimately decrease the profits of the firm. The business has a long term market position in US which can not be generated soon in the brand-new markets. The choice would help the business to expand in international markets in addition to the elimination of problems raised in its local markets associated with its variety. The pros and Cons for Option 1 are noted below;

Pros:

• Expedition of new global markets.
• Boost in revenue from worldwide markets.
• Removal of problems connected to variety.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Increase in competition.
• Distinctions in cultures could caused a failure of the brand especially in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Red Bull The Anti-Brand Brand Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could posture a severe danger to the market share of business. In this scenario the company might think about introducing Click and Recommendations of Red Bull The Anti-Brand Brand Case Analysis shops. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competitors danger
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand Uniqueness
• Elimination of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of earnings of the business. The pros and cons related to Alternative 3 are given below;

Pros:

• Lowering competition danger
• Access to the world markets
• Expanding customer base
• Big Revenues
• Expedition of new global markets.
• Boost in income from international markets.
• Earnings diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.



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