Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis

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Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Study Solution

The company has a strong market position with a number of strengths consisting of; the company's focus at specific market segment i.e. teenagers, long history i.e. founded in 1892, popular brand name i.e. renowned figures using business's clothing in addition to the worldwide brand acknowledgment, the special brand name and shop experience provided to consumers, strong market position with high brand loyalty, different design ideas and environments for all of the brand names which create an unique psychological experience and the non-traditional methods of marketing through designs. All of these strengths have resulted in a strong market position in domestic and the international markets. (Gulam, 2016).

The major strengths of Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Solution are
1. The strong relationship and partnership with established organizations that have increased the commitment towards the hospital
2. A terrific success of the past events arranged by Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help
3. The earnings or collection of funds or contributions which have actually made through the sale of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Blizzard in an annual occasion of Miracle Treat Day have possess the excellent cause

Weaknesses

Together with a variety of strengths, the company likewise has specific weak points that resists the business's success in kind of increasing returns. Among the major weak points of the company is the problems associated with gender discrimination and variety with the business that it dealt with for a years. In addition to it, the criticism over business's strict look policy, access to limited target audience and the high prices policy are also one of the significant weaknesses of the business that withstand its growth.

The significant weak points of Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis are
1. A continuous decrease in the collection of donations on annual basis
2. A decrease in the per store earnings in Toronto which have actually failed to raise contributions from here
3. Some franchise owners are disappointing their willingness to take part in an annual event day due to the think that their participation in Wonder Treat Day are leading to the decrease of the earnings along with the not any major change before and after earnings of their companies and services

Opportunities

There are a variety of opportunities in the market that Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Solution could get to increase its market share and achieve prospective profit margins. The chances provided in the market consist of the company's expansion towards other European and Asian Markets with opening Traditional shops. Another company chance is the entryway in other service sectors i.e. old segment.Moreover, the company might also open its online stores like Piperline being the online segment for Gilly Hicks.

The significant chances of Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis are
1. To bring an annual occasion such as Wonder Reward Day in the schools
2. To provide the rewards to the franchisees for the participation in a yearly occasion such as Miracle Reward Day
3. To require the cause related events

Threats

The business with its existence in a competitive environment and together with the issues associated with its diversity, faces a great deal of risks including the marketplace capture by Space in possible international markets as Space is also considering to shift in the global markets and the customer shift towards Victoria's Street with social attachment.

The significant dangers of Swot Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis are
1. The financial situations of the country which may lead towards the reduction in charitable activities
2. An increase in competitors related to the sale of frozen deals with

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