Recommendations of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help

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Recommendations of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of various alternatives, the business is suggested to consider alternative 3. As alternative 3 would permit the company to expand in worldwide markets without any decrease in its regional profits and any wear and tear of its market position. The company could pursue alternative 1 which would enable the business to focus on prospective global markets rather than the regional markets but as the business is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Solution Stores

The business has a long term market position in United States which can not be produced soon in the brand-new markets. The alternative would help the business to broaden in international markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Increase in profits from global markets.
• Elimination of issues associated with variety.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of extensive earnings from the local markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand especially in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Solution Stores

Alternative 2 includes the intro of online market places through creating a correct company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position a serious risk to the market share of business. Furthermore, the rivals are shifting towards click and Recommendations of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Solution shops with Space introducing Piperline. This shift towards online markets might minimize the incomes for company. In this scenario the company could think about presenting Click and Recommendations of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help shops. These stores with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low financial investment
• Minimizing competitors hazard
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Hazard to the marketplace position
• Removal of brand Uniqueness
• Elimination of the terrific shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might think about, is to broaden towards the international markets without closing its domestic shops that contributes to the major part of incomes of the company. The advantages and disadvantages connected to Alternative 3 are offered listed below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Enlarging customer base
• Large Incomes
• Exploration of new global markets.
• Boost in revenue from worldwide markets.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of problems associated with diversity.
• Differences in cultures might led to a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to acquire market share.



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