Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help

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Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Study Solution

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, company tax rate and general tax rate had actually declined which eventually had an effect on the development of business revenues. This unforeseen development in earnings will eventually increase the charitable activities in Canada in order to improve the business image and to promote himself in an ethical method.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the comparative development of Gross Domestic Product (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This declined does not provide the decline in the per capita income of Canadian people in the year 2012 from the year 2011 however the development in per capita income have actually increased in reducing way which may not be the factor to the decline in charitable activities due to the fact that the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help will now target the elementary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is extremely low as they depend on their moms and dads, took pleasure in the frozen treats and interested to offer the important contributions for the much better health of Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis of Canada.

Technological Factor:

Due to the technological development in Canada, the small and business businesses will produce more in less expense which ultimately lead towards the cost conserving resulting in more earnings and margins which might lead towards the more involvement in the charitable activities and a yearly occasion such as Miracle Reward Day in orderto offer the valuable donations for the better health of Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis of Canada.

Strategies:

There are 4 alternative techniques whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative strategies are:

The key issues facing by the business relate to the
1. Time constraint of 3 months to make and execute the technique in Toronto, Canada
2. A constant decline in the collection of donations on yearly basis
3. A decrease in the per store income in Toronto which have actually failed to raise donations from here
4. A main focus of Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help Structure is towards the development ofloyalty programs and the structure of consumer relationships with possible clients of Miracle Treat Day
5. Some franchise owners are not showing their determination to participate in an annual occasion day due to the think that their participation in Miracle Treat Day are leading to the reduction of the revenues together with the not any major modification before and after incomes of their companies and businesses

PEST Analysis:


1. Franchise Incentives: By supplying the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be created through a yearly event named Miracle Reward Day.
For this purpose, the hospital must start the Reward contest such as the first place prizeon the basis of the greatest donation, second place prizeon the basis of the second highest donation, third location prize on the basis of the third highest donation, and much more. These rewards will encourage the franchise owners to participate more in the charitable activities in a yearly occasion of Wonder Treat Day.
2. Loyalty Card: In order to develop and keep more loyal customers for Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis to offer the valuable contributions for the much better health of Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis of Canada, the hospital must develop the commitment card program for the blizzards to recognized commitment in clients.
3. Schools: For the purpose to get the quick boost in number of contributions from the location of Toronto, hospital ought to consist of the variety of schools located in Toronto to take part inan yearly occasion such as Wonder Treat Dayto supply the important contributions for the much better health of Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Analysis of Canada.
Email Marketing: Using Email marketing must be executed by the hospital to capture the number of schools and franchise owners to take part in a yearly occasion such as Wonder Reward Dayto provide the important donations for the much better health of Pestel Analysis of Optimus Portugal: Letting The Kanguru Out Of The Bag (B) Case Help of Canada.





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