Recommendations of Optimus Portugal: A Strategy For 3g Broadband (A) Case Solution

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Recommendations of Optimus Portugal: A Strategy For 3g Broadband (A) Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different options, the business is recommended to think about alternative 3. As alternative 3 would enable the business to expand in global markets with no reduction in its local earnings and any wear and tear of its market position. By thinking about Alternative 3, the company could preserve its shop experience and brand originality. However, it might likewise think about alternative 2 that could allow the company to access the markets without any prospective financial investment. The company could pursue alternative 1 which would enable the company to focus on possible international markets rather than the regional markets however as the business is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decline in company's profits. The business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Optimus Portugal: A Strategy For 3g Broadband (A) Case Help Stores

The business has a long term market position in United States which can not be generated soon in the new markets. The option would assist the business to broaden in international markets along with the removal of concerns raised in its regional markets related to its diversity.

Pros:

• Expedition of new worldwide markets.
• Boost in income from international markets.
• Removal of issues related to variety.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competition.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Optimus Portugal: A Strategy For 3g Broadband (A) Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might present an extreme risk to the market share of business. In this situation the company might consider introducing Click and Recommendations of Optimus Portugal: A Strategy For 3g Broadband (A) Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Originality
• Removal of the great store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to broaden towards the worldwide markets without closing its domestic shops that adds to the huge part of revenues of the company. The benefits and drawbacks related to Alternative 3 are given listed below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Exploration of brand-new global markets.
• Increase in earnings from global markets.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns connected to variety.
• Differences in cultures could led to a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to gain market share.



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