Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Help

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Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Solution could be carried out to design numerous strategies using the strengths of the business to avail opportunities, overcome weaknesses and to minimize the risks. It could likewise be used to evaluate that how certain weak points resist certain chances and increase the dangers. The methods drafted utilizing the Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Solution are given as follows;
• Usage of strong global brand name position and funds in expanding towards potential markets.
• Unique brand experience could assist the company to much better position itself in new markets.
• Resistance in expansion in the prospective international markets motivating variety.
• High costs restricts the expansion in different Asian and African countries with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand name experience could be made use of to minimize the risk from possible customers.
• Stringent appearance policies could led to the consumer shift towards Victoria with high social obligation.
• Minimal target audience might led to a decrease in the overall market share of the business.
These strategies might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Analysis could be carried out to assess the availability of funds to the company that might be utilized in expansion towards international markets. The financial position of the business might be evaluated by utilizing the data given in the case Display 1. The ratios that could be thought about in financial efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not seems to be possible and the business needs to put efforts in increasing its revenues along with decreasing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Help

Segmentation

Most of the company's Brick and Mortar shops are located in United States including above 500 stores in almost each of the state of United States. The company has likewise a worldwide existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is probably the 10% of its stores in the US.

Targeting


The business targets its clothing brand to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the company associated with its rivals. The business works with great looking men and women for its shops and follows a rigorous look policy to preserve attraction of attractive people towards its stores and supply a distinct brand name experience.

Positioning


The business has actually placed its brand as a high-end brand name targeting only a particular market section. The company with its non-traditional ways of marketing through designs and agents posters its brand name image as a luxury clothes brand targeted to the cool and good-looking characters in society. This market position brings in various elite people towards the brand however it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Optimus Portugal: A Strategy For 3g Broadband (A) Case Solution faces a lot of competitors in the market with the presence of various number of competitors in the market. Space is likewise thought about to be a potential rival in regional as well as in global; markets as the company is thinking about to move in the worldwide markets.



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