Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Solution

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> London Business School >> Optimus Portugal A Strategy For 3g Broadband >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Study Solution

A Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Help could be performed to develop different techniques utilizing the strengths of the company to get chances, overcome weak points and to lower the risks. It might also be utilized to examine that how particular weak points withstand particular opportunities and increase the dangers. The strategies prepared utilizing the Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Help are offered as follows;
• Usage of strong international brand position and funds in broadening towards possible markets.
• Distinct brand experience could assist the business to much better position itself in brand-new markets.
• Resistance in growth in the potential worldwide markets encouraging diversity.
• High costs limits the expansion in different Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the special brand experience might be used to minimize the threat from prospective clients.
• Rigorous look policies might led to the customer shift towards Victoria with high social obligation.
• Limited target markets could caused a decline in the overall market share of the company.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Help might be performed to examine the availability of funds to the business that could be used in growth towards global markets. The financial position of the business could be evaluated by utilizing the information given up the case Exhibit 1. The ratios that could be thought about in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has a sensible financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be possible and the business needs to put efforts in increasing its earnings along with reducing its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Help

Segmentation

The segmentation analysis includes the analysis of various business sections of the business in domestic and the international, markets. The majority of the business's Brick and Mortar stores are located in United States including above 500 shops in practically each of the state of United States. However, the business has also a worldwide presence in 8 different nations with its highest variety of stores situated in UK i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its stores in the US. It implies that majority of the revenues of the company originated from the local markets. The company is thinking about to expand its stores into 7 more European and Asian countries. A chart showing the presence of the business in numerous global markets is given up the Appendix 2.

Targeting

The business targets its clothes brand to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is accountable for different differences in the company associated with its competitors. For instance, the company employs excellent looking men and women for its shops and follows a strict look policy to keep tourist attraction of good-looking people towards its stores and offer a distinct brand name experience.

Positioning

The business has actually positioned its brand name as a high-end brand targeting only a particular market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothing brand targeted to the cool and attractive characters in society. This market position brings in various elite people towards the brand however it injures the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband Case Solution faces a lot of competitors in the market with the existence of different number of competitors in the market. Space is likewise thought about to be a possible competitor in regional as well as in international; markets as the company is considering to shift in the international markets.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.