Recommendations of Optimus Portugal A Strategy For 3g Broadband (A) Case Help

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Recommendations of Optimus Portugal A Strategy For 3g Broadband (A) Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is advised to think about alternative 3. As alternative 3 would enable the business to expand in global markets without any decrease in its regional incomes and any wear and tear of its market position. The business might pursue alternative 1 which would enable the company to focus on prospective worldwide markets rather than the regional markets however as the business is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Optimus Portugal A Strategy For 3g Broadband (A) Case Solution Stores

The company has a long term market position in US which can not be produced quickly in the brand-new markets. The alternative would assist the company to broaden in worldwide markets along with the elimination of problems raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Increase in profits from worldwide markets.
• Elimination of issues connected to diversity.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Increase in competition.
• Differences in cultures could caused a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Optimus Portugal A Strategy For 3g Broadband (A) Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could posture a serious threat to the market share of business. In this situation the business could consider presenting Click and Recommendations of Optimus Portugal A Strategy For 3g Broadband (A) Case Analysis stores. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the market position
• Removal of brand name Uniqueness
• Elimination of the great store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to broaden towards the worldwide markets without closing its domestic shops that adds to the huge part of profits of the business. The advantages and disadvantages connected to Alternative 3 are provided below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Enlarging customer base
• Large Revenues
• Expedition of brand-new worldwide markets.
• Increase in earnings from global markets.
• Revenue diversification.
• Action towards being a strong worldwide brand.

Cons:

• Extension of concerns connected to variety.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to gain market share.



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