Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Help

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> London Business School >> Optimus Portugal A Strategy For 3g Broadband (A) >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Study Solution

A Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Solution might be performed to create numerous techniques utilizing the strengths of the company to get opportunities, get rid of weaknesses and to decrease the threats. It could likewise be utilized to examine that how specific weak points resist specific chances and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Solution are offered as follows;
• Utilization of strong international brand position and funds in expanding towards prospective markets.
• Special brand name experience might help out the company to much better position itself in brand-new markets.
• Resistance in growth in the prospective worldwide markets encouraging variety.
• High prices restricts the growth in numerous Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the unique brand experience might be made use of to reduce the risk from possible customers.
• Rigorous look policies could led to the customer shift towards Victoria with high social duty.
• Restricted target markets might led to a decrease in the overall market share of the business.
These methods could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Help could be carried out to evaluate the accessibility of financial resources to the business that could be utilized in growth towards worldwide markets. The monetary position of the company might be evaluated by utilizing the data given in the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be possible and the company needs to put efforts in increasing its earnings along with lowering its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Analysis

Segmentation

Many of the company's Brick and Mortar shops are located in United States consisting of above 500 shops in almost each of the state of United States. The company has also a global presence in 8 different nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its shops in the United States.

Targeting

The company targets its clothes brand to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for various differences in the business associated with its rivals. The business hires great looking males and females for its stores and follows a rigorous look policy to keep tourist attraction of attractive individuals towards its shops and provide a distinct brand experience.

Positioning

The business has placed its brand as a high-end brand name targeting only a specific market segment. The company with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothes brand targeted to the cool and attractive personalities in society. This market position brings in different elite people towards the brand but it hurts the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Help deals with a great deal of competition in the market with the existence of numerous number of competitors in the market. A chart revealing the close competitors in addition to their characteristics and the marketing method is given up. it might be seen that the American Eagle Outfitters is considered to be the greatest rivals for company with its marketing method related to the tv programs. Space is also thought about to be a potential rival in regional as well as in international; markets as the company is considering to move in the worldwide markets. Together with it, Optimus Portugal A Strategy For 3g Broadband (A) Case Study Analysis. with its versatile prices technique and the Victoria's Street with its strong social status posture a serious threat to the current market share of the Porter's 5 Forces analysis of Optimus Portugal A Strategy For 3g Broadband (A) Case Analysis.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.