Recommendations of Nokia Siemens Networks: Branding A Global Merger From The Inside Out Case Solution

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Recommendations of Nokia Siemens Networks: Branding A Global Merger From The Inside Out Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of various alternatives, the company is recommended to think about alternative 3. As alternative 3 would allow the company to expand in worldwide markets without any decrease in its local earnings and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on prospective global markets rather than the local markets but as the company is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decrease in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Nokia Siemens Networks: Branding A Global Merger From The Inside Out Case Help Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a good alternative for increasing the global existence of the business. The closing of domestic shops could extremely affect the incomes of the company as above 90% of its shops are located domestically and closing those stores would ultimately decrease the revenues of the company. The company has a long term market position in United States which can not be created soon in the brand-new markets. The option would assist the company to broaden in global markets along with the removal of problems raised in its local markets connected to its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from global markets.
• Removal of concerns associated with variety.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of extensive revenues from the regional markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand specifically in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Nokia Siemens Networks: Branding A Global Merger From The Inside Out Case Help Stores

Alternative 2 consists of the introduction of online market locations through producing a proper company's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might pose a serious danger to the marketplace share of company. Additionally, the competitors are shifting towards click and Recommendations of Nokia Siemens Networks: Branding A Global Merger From The Inside Out Case Solution shops with Gap introducing Piperline. This shift towards online markets might decrease the earnings for business. In this circumstance the business could think about presenting Click and Recommendations of Nokia Siemens Networks: Branding A Global Merger From The Inside Out Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low investment
• Minimizing competitors threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Elimination of brand name Originality
• Elimination of the great shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the international markets without closing its domestic stores that adds to the major part of profits of the company. The pros and cons related to Alternative 3 are given below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Enlarging customer base
• Big Incomes
• Exploration of new international markets.
• Boost in income from worldwide markets.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand especially in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to gain market share.



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