Recommendations of Nokia Siemens Networks Branding A Global Merger From The Inside Out Case Help

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Recommendations of Nokia Siemens Networks Branding A Global Merger From The Inside Out Case Study Analysis

On the basis of above internal and external analysis of the business together with the assessment of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any decrease in its regional profits and any degeneration of its market position. By considering Alternative 3, the company might preserve its shop experience and brand originality. It might likewise think about alternative 2 that might enable the company to access the markets without any prospective investment. The business could pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the local markets however as the business is extremely reliant on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's income. The business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Nokia Siemens Networks Branding A Global Merger From The Inside Out Case Analysis Stores

The business has a long term market position in US which can not be generated soon in the new markets. The choice would help the company to expand in international markets along with the removal of problems raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Boost in revenue from global markets.
• Removal of issues related to variety.
• Profits diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial earnings from the regional markets.
• Boost in competitors.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Nokia Siemens Networks Branding A Global Merger From The Inside Out Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a severe hazard to the market share of company. In this circumstance the business might think about presenting Click and Recommendations of Nokia Siemens Networks Branding A Global Merger From The Inside Out Case Solution shops. These shops with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competitors hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the market position
• Elimination of brand name Uniqueness
• Elimination of the great store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to broaden towards the global markets without closing its domestic stores that adds to the major part of revenues of the business. The benefits and drawbacks related to Alternative 3 are provided below;

Pros:

• Lowering competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Earnings
• Expedition of new global markets.
• Increase in income from international markets.
• Revenue diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of concerns related to variety.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.



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