Recommendations of Microsoft: A Strategy For The New Millennium Case Help

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Recommendations of Microsoft: A Strategy For The New Millennium Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of numerous options, the company is recommended to think about alternative 3. As alternative 3 would enable the business to broaden in international markets without any reduction in its local revenues and any degeneration of its market position. The company could pursue alternative 1 which would enable the company to focus on prospective international markets rather than the regional markets however as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Microsoft: A Strategy For The New Millennium Case Help Stores

Growth towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the worldwide existence of the company. The closing of domestic stores could highly impact the incomes of the firm as above 90% of its stores are located locally and closing those shops would eventually lower the incomes of the firm. The business has a long term market position in US which can not be created soon in the new markets. The option would help the company to expand in global markets along with the removal of concerns raised in its regional markets connected to its variety. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of brand-new worldwide markets.
• Boost in profits from global markets.
• Elimination of issues connected to variety.
• Profits diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Microsoft: A Strategy For The New Millennium Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might posture an extreme hazard to the market share of business. In this scenario the company might think about presenting Click and Recommendations of Microsoft: A Strategy For The New Millennium Case Help stores. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competitors risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand name Individuality
• Elimination of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of revenues of the company. The benefits and drawbacks associated with Alternative 3 are offered listed below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Expedition of new international markets.
• Increase in profits from international markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Differences in cultures could led to a failure of the brand particularly in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.



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