Recommendations of Lady Gaga: Born This Way Case Solution

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Recommendations of Lady Gaga: Born This Way Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of different options, the company is advised to think about alternative 3. As alternative 3 would enable the business to expand in global markets without any reduction in its local incomes and any deterioration of its market position. The company might pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the local markets but as the company is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Lady Gaga: Born This Way Case Solution Stores

Expansion towards international markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the international presence of the business. However, the closing of domestic shops might extremely affect the incomes of the firm as above 90% of its shops lie domestically and closing those shops would ultimately decrease the earnings of the company. The business has a long term market position in US which can not be produced soon in the new markets. The alternative would assist the business to broaden in worldwide markets along with the elimination of problems raised in its regional markets connected to its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Increase in profits from international markets.
• Elimination of concerns associated with diversity.
• Earnings diversification.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Increase in competition.
• Differences in cultures could led to a failure of the brand name particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Lady Gaga: Born This Way Case Analysis Stores

Alternative 2 includes the intro of online market locations through generating a proper business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could posture a severe hazard to the market share of company. Moreover, the competitors are moving towards click and Recommendations of Lady Gaga: Born This Way Case Solution shops with Gap introducing Piperline. This shift towards online markets might lower the revenues for business. In this circumstance the company might consider introducing Click and Recommendations of Lady Gaga: Born This Way Case Help stores. These stores with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Risk to the market position
• Removal of brand name Uniqueness
• Removal of the great store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to expand towards the international markets without closing its domestic shops that adds to the huge part of incomes of the business. The benefits and drawbacks connected to Alternative 3 are provided below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Enlarging customer base
• Big Incomes
• Exploration of new worldwide markets.
• Boost in revenue from global markets.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of problems related to variety.
• Differences in cultures might led to a failure of the brand especially in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.



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