Recommendations of Lady Gaga Born This Way Case Solution

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Recommendations of Lady Gaga Born This Way Case Study Help

On the basis of above internal and external analysis of the company in addition to the examination of various options, the business is suggested to consider alternative 3. As alternative 3 would enable the business to broaden in global markets with no reduction in its local profits and any wear and tear of its market position. By thinking about Alternative 3, the company could keep its store experience and brand originality. Nevertheless, it might likewise think about alternative 2 that might enable the business to access the marketplaces with no potential investment. Although, the business could pursue alternative 1 which would make it possible for the business to focus on possible worldwide markets instead of the regional markets but as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's profits. For that reason, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Lady Gaga Born This Way Case Help Stores

Growth towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although an excellent alternative for increasing the global existence of the business. However, the closing of domestic shops could highly affect the earnings of the firm as above 90% of its shops lie domestically and closing those stores would eventually lower the revenues of the company. The business has a long term market position in US which can not be produced quickly in the new markets. The option would assist the business to expand in global markets along with the removal of concerns raised in its regional markets associated with its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of new global markets.
• Increase in revenue from global markets.
• Removal of concerns associated with diversity.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competitors.
• Distinctions in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Lady Gaga Born This Way Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might posture an extreme hazard to the market share of company. In this circumstance the company could consider introducing Click and Recommendations of Lady Gaga Born This Way Case Solution stores. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Removal of brand Originality
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the worldwide markets without closing its domestic stores that contributes to the major part of revenues of the business. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Expanding customer base
• Large Profits
• Expedition of brand-new worldwide markets.
• Boost in income from international markets.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of problems related to diversity.
• Distinctions in cultures might caused a failure of the brand name especially in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenditures to gain market share.



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