Recommendations of Easymobile: Disruption In The Mobile Market Case Analysis

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Recommendations of Easymobile: Disruption In The Mobile Market Case Study Analysis

On the basis of above internal and external analysis of the company along with the examination of numerous options, the business is advised to consider alternative 3. As alternative 3 would allow the business to broaden in international markets without any decrease in its regional earnings and any deterioration of its market position. The company might pursue alternative 1 which would allow the company to focus on possible international markets rather than the regional markets but as the business is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Easymobile: Disruption In The Mobile Market Case Solution Stores

Growth towards global markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a good choice for increasing the worldwide existence of the company. The closing of domestic stores could highly impact the profits of the firm as above 90% of its stores are located domestically and closing those stores would ultimately decrease the profits of the firm. The company has a long term market position in United States which can not be generated soon in the brand-new markets. The option would help the company to expand in international markets together with the elimination of concerns raised in its local markets connected to its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of new global markets.
• Boost in income from international markets.
• Elimination of concerns associated with diversity.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Easymobile: Disruption In The Mobile Market Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position a severe threat to the market share of business. In this circumstance the business could consider presenting Click and Recommendations of Easymobile: Disruption In The Mobile Market Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Removal of brand name Individuality
• Removal of the fantastic store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of profits of the business. The benefits and drawbacks related to Alternative 3 are offered below;

Pros:

• Lowering competitors threat
• Access to the world markets
• Increasing the size of customer base
• Big Profits
• Exploration of new international markets.
• Boost in profits from worldwide markets.
• Earnings diversification.
• Step towards being a strong worldwide brand.

Cons:

• Extension of concerns related to diversity.
• Distinctions in cultures might led to a failure of the brand name particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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