Recommendations of Dasani (Uk): Brand Under Attack Case Analysis

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Recommendations of Dasani (Uk): Brand Under Attack Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the business is advised to think about alternative 3. As alternative 3 would enable the business to expand in worldwide markets without any reduction in its local earnings and any deterioration of its market position. The business might pursue alternative 1 which would allow the company to focus on potential worldwide markets rather than the local markets but as the company is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Dasani (Uk): Brand Under Attack Case Help Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although a good alternative for increasing the global existence of the business. The closing of domestic stores could extremely impact the earnings of the firm as above 90% of its stores are situated locally and closing those stores would ultimately lower the incomes of the company. The business has a long term market position in US which can not be generated soon in the new markets. The option would help the company to broaden in global markets together with the elimination of concerns raised in its regional markets associated with its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in revenue from international markets.
• Removal of problems connected to variety.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of substantial earnings from the regional markets.
• Increase in competitors.
• Differences in cultures could led to a failure of the brand especially in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Dasani (Uk): Brand Under Attack Case Solution Stores

Alternative 2 includes the intro of online market locations through producing a proper company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might pose a serious risk to the market share of company. Furthermore, the rivals are moving towards click and Recommendations of Dasani (Uk): Brand Under Attack Case Solution stores with Space presenting Piperline. This shift towards online markets might reduce the earnings for company. In this scenario the business might consider presenting Click and Recommendations of Dasani (Uk): Brand Under Attack Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic shops. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competitors threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of profits of the business. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Big Profits
• Exploration of brand-new global markets.
• Increase in revenue from worldwide markets.
• Earnings diversity.
• Step towards being a strong international brand.

Cons:

• Continuation of issues related to variety.
• Differences in cultures could resulted in a failure of the brand especially in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.



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