Recommendations of Dasani (Uk) Brand Under Attack Case Solution

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Recommendations of Dasani (Uk) Brand Under Attack Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of different options, the business is suggested to consider alternative 3. As alternative 3 would enable the business to broaden in international markets without any decrease in its local revenues and any wear and tear of its market position. The business could pursue alternative 1 which would allow the company to focus on potential worldwide markets rather than the regional markets however as the company is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Dasani (Uk) Brand Under Attack Case Solution Stores

Expansion towards international markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a great choice for increasing the worldwide existence of the company. The closing of domestic shops might highly affect the profits of the company as above 90% of its stores are located domestically and closing those stores would eventually reduce the profits of the company. Furthermore, the company has a long term market position in United States which can not be produced quickly in the new markets. The choice would assist the company to broaden in global markets along with the elimination of issues raised in its regional markets connected to its variety. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of new global markets.
• Boost in revenue from international markets.
• Removal of issues connected to diversity.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial earnings from the regional markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Dasani (Uk) Brand Under Attack Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could present a severe risk to the market share of business. In this situation the business could consider introducing Click and Recommendations of Dasani (Uk) Brand Under Attack Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competition hazard
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the market position
• Elimination of brand Originality
• Elimination of the great shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the huge part of earnings of the business. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Lowering competition danger
• Access to the world markets
• Increasing the size of consumer base
• Large Profits
• Expedition of new global markets.
• Increase in revenue from worldwide markets.
• Profits diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of problems associated with diversity.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.



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