Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Solution

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Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Study Help

A Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Solution could be conducted to develop numerous strategies using the strengths of the business to avail chances, conquer weaknesses and to reduce the risks. It could also be utilized to assess that how specific weak points resist particular opportunities and increase the threats. The strategies prepared using the Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Analysis are provided as follows;
• Usage of strong worldwide brand position and funds in expanding towards possible markets.
• Distinct brand name experience could assist the company to much better position itself in brand-new markets.
• Resistance in growth in the prospective international markets motivating variety.
• High prices limits the growth in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand experience could be made use of to decrease the threat from prospective clients.
• Stringent appearance policies might resulted in the consumer shift towards Victoria with high social obligation.
• Minimal target markets might resulted in a decline in the overall market share of the business.
These techniques might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Help could be performed to evaluate the accessibility of financial resources to the company that might be used in expansion towards global markets. The financial position of the business could be assessed by using the information given in the case Display 1. The ratios that could be thought about in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be potential and the company needs to put efforts in increasing its revenues along with minimizing its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Help

Segmentation

The segmentation analysis includes the analysis of different business segments of the company in domestic and the international, markets. The majority of the business's Physical stores lie in US including above 500 shops in practically each of the state of US. Nevertheless, the business has likewise an international presence in 8 various nations with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is most likely the 10% of its shops in the US. It indicates that bulk of the incomes of the company originated from the regional markets. The business is thinking about to expand its shops into 7 more European and Asian countries. A chart showing the existence of the company in various international markets is given in the Appendix 2.

Targeting

The business targets its clothes brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for numerous differences in the business associated with its competitors. The business works with great looking men and women for its shops and follows a stringent appearance policy to maintain tourist attraction of attractive individuals towards its shops and offer an unique brand name experience.

Positioning

The company has placed its brand as a high-end brand targeting just a specific market segment. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking characters in society. Although, this market position attracts various elite individuals towards the brand but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Dasani (Uk) Brand Under Attack Case Analysis faces a lot of competition in the market with the presence of numerous number of competitors in the market. Gap is likewise thought about to be a potential competitor in local as well as in international; markets as the business is considering to move in the international markets.

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