Recommendations of Celtel Nigeria: Towards Serving The Rural Poor Case Solution

Home >> London Business School >> Celtel Nigeria: Towards Serving The Rural Poor >> Recommendations

Recommendations of Celtel Nigeria: Towards Serving The Rural Poor Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the business is suggested to think about alternative 3. As alternative 3 would permit the business to expand in worldwide markets with no decrease in its regional incomes and any deterioration of its market position. By thinking about Alternative 3, the business might keep its shop experience and brand uniqueness. It could likewise think about alternative 2 that might permit the business to access the markets without any possible financial investment. Although, the business might pursue alternative 1 which would make it possible for the business to concentrate on potential global markets rather than the regional markets however as the business is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in company's profits. For that reason, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor Case Solution Stores

Growth towards worldwide markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although a great alternative for increasing the global presence of the business. The closing of domestic shops might highly affect the revenues of the firm as above 90% of its stores are located locally and closing those stores would ultimately reduce the profits of the company. The company has a long term market position in US which can not be generated quickly in the new markets. The alternative would assist the business to expand in worldwide markets together with the removal of problems raised in its regional markets associated with its variety. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Boost in income from global markets.
• Elimination of problems connected to diversity.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competition.
• Distinctions in cultures could led to a failure of the brand especially in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor Case Help Stores

Alternative 2 includes the intro of online market locations through producing a proper company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could posture a serious threat to the marketplace share of business. The rivals are shifting towards click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor Case Analysis shops with Gap introducing Piperline. This shift towards online markets might minimize the revenues for business. In this scenario the company could consider presenting Click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor Case Help stores. These stores with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic shops. The benefits and drawbacks of option 2 are provided as follows;

Pros:

• Low financial investment
• Lowering competition danger
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Elimination of brand Uniqueness
• Removal of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to broaden towards the international markets without closing its domestic stores that adds to the major part of incomes of the business. The advantages and disadvantages connected to Alternative 3 are given below;

Pros:

• Reducing competition threat
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of new international markets.
• Boost in earnings from worldwide markets.
• Income diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns related to variety.
• Differences in cultures might caused a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.