Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Solution

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Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Study Solution

On the basis of above internal and external analysis of the company in addition to the assessment of different alternatives, the company is advised to think about alternative 3. As alternative 3 would permit the business to broaden in international markets without any reduction in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the business might preserve its store experience and brand originality. It might likewise think about alternative 2 that might allow the company to access the markets without any prospective financial investment. Although, the company could pursue alternative 1 which would enable the business to focus on prospective international markets rather than the regional markets but as the company is highly depending on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would lead to the substantial decrease in company's profits. Therefore, the business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Solution Stores

The company has a long term market position in US which can not be produced quickly in the new markets. The option would assist the company to expand in international markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new global markets.
• Increase in earnings from worldwide markets.
• Removal of problems related to variety.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive profits from the local markets.
• Boost in competition.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Help Stores

Alternative 2 consists of the intro of online market places through creating a proper business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose a severe threat to the marketplace share of business. Moreover, the rivals are moving towards click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Solution stores with Space introducing Piperline. This shift towards online markets might lower the revenues for company. In this situation the business might think about introducing Click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Uniqueness
• Elimination of the great shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the international markets without closing its domestic stores that adds to the huge part of incomes of the business. The benefits and drawbacks associated with Alternative 3 are provided below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Large Incomes
• Expedition of new global markets.
• Increase in income from international markets.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures might caused a failure of the brand name specifically in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to gain market share.



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