Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Analysis

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Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Help might be conducted to create different strategies utilizing the strengths of the company to avail opportunities, overcome weak points and to lower the threats. It might likewise be utilized to evaluate that how certain weaknesses withstand particular chances and increase the hazards. The methods drafted using the Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Solution are provided as follows;
• Usage of strong worldwide brand position and funds in broadening towards potential markets.
• Special brand experience could assist the company to better position itself in brand-new markets.
• Resistance in expansion in the possible global markets motivating variety.
• High costs restricts the growth in various Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional methods of marketing and the distinct brand name experience could be utilized to reduce the risk from potential clients.
• Strict look policies could caused the customer shift towards Victoria with high social responsibility.
• Minimal target audience could caused a decline in the total market share of the business.
These methods could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Solution might be carried out to evaluate the availability of funds to the company that could be made use of in growth towards worldwide markets. The financial position of the company might be assessed by using the information given in the case Display 1. The ratios that might be considered in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be potential and the company must put efforts in increasing its profits along with minimizing its functional expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Help

Segmentation

The segmentation analysis includes the analysis of numerous business segments of the business in domestic and the international, markets. Most of the company's Physical shops lie in United States including above 500 stores in almost each of the state of US. Nevertheless, the company has also a worldwide existence in 8 different countries with its greatest variety of shops located in UK i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its stores in the US. It suggests that majority of the profits of the company originated from the regional markets. Furthermore, the business is thinking about to expand its stores into 7 more European and Asian nations. A chart revealing the presence of the company in different global markets is given in the Appendix 2.

Targeting


The business targets its clothes brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is accountable for different distinctions in the company related to its competitors. The company works with good looking men and ladies for its stores and follows a rigorous look policy to maintain destination of attractive individuals towards its stores and supply a distinct brand experience.

Positioning


The company has actually placed its brand name as a high-end brand targeting only a particular market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothes brand targeted to the cool and attractive personalities in society. Although, this market position brings in various elite people towards the brand name however it hurts the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (B) Case Help faces a lot of competitors in the market with the presence of numerous number of competitors in the market. Gap is likewise thought about to be a prospective competitor in regional as well as in international; markets as the company is considering to shift in the international markets.



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