Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Analysis

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Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Study Solution

On the basis of above internal and external analysis of the business together with the evaluation of numerous options, the company is suggested to think about alternative 3. As alternative 3 would permit the business to broaden in worldwide markets without any reduction in its regional revenues and any degeneration of its market position. By considering Alternative 3, the business could preserve its shop experience and brand originality. However, it might also consider alternative 2 that might permit the company to access the markets without any prospective financial investment. The business could pursue alternative 1 which would make it possible for the business to focus on possible global markets rather than the local markets however as the company is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decrease in business's revenue. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Analysis Stores

The company has a long term market position in United States which can not be created soon in the brand-new markets. The choice would assist the company to expand in international markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of new global markets.
• Increase in profits from worldwide markets.
• Elimination of problems associated with variety.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial earnings from the regional markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Solution Stores

Alternative 2 consists of the intro of online market locations through producing an appropriate company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme threat to the marketplace share of company. The rivals are moving towards click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Solution stores with Space introducing Piperline. This shift towards online markets could decrease the profits for business. In this circumstance the company could consider presenting Click and Recommendations of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Reducing competitors threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Elimination of brand Uniqueness
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the global markets without closing its domestic shops that contributes to the major part of profits of the business. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Enlarging customer base
• Large Profits
• Expedition of brand-new global markets.
• Boost in revenue from worldwide markets.
• Revenue diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures could resulted in a failure of the brand especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to acquire market share.



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