Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Help

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Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Study Analysis

A Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Help could be conducted to develop various techniques using the strengths of the business to obtain chances, overcome weak points and to lower the risks. It might also be used to evaluate that how specific weaknesses resist certain opportunities and increase the hazards. The strategies drafted using the Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Analysis are offered as follows;
• Utilization of strong global brand name position and funds in expanding towards possible markets.
• Distinct brand experience could help out the company to much better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets motivating variety.
• High costs restricts the growth in numerous Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand name experience could be utilized to minimize the danger from potential consumers.
• Stringent look policies might resulted in the customer shift towards Victoria with high social responsibility.
• Restricted target markets could caused a decline in the overall market share of the business.
These strategies could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Analysis might be carried out to examine the availability of funds to the company that could be utilized in expansion towards global markets. The financial position of the company might be evaluated by using the data given in the case Exhibit 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the business must put efforts in increasing its revenues in addition to reducing its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Analysis

Segmentation

Most of the company's Brick and Mortar shops are located in US consisting of above 500 stores in almost each of the state of US. The company has also an international existence in 8 different nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in global markets that is probably the 10% of its stores in the United States.

Targeting

The company targets its clothing brand to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business associated with its competitors. For instance, the company hires excellent looking men and women for its shops and follows a rigorous appearance policy to maintain attraction of good-looking individuals towards its stores and supply a special brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting just a particular market sector. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a luxury clothes brand targeted to the cool and good-looking personalities in society. This market position attracts numerous elite individuals towards the brand name however it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Celtel Nigeria: Towards Serving The Rural Poor (A) Case Analysis faces a lot of competition in the market with the existence of different number of rivals in the market. Gap is likewise considered to be a prospective rival in local as well as in global; markets as the business is considering to shift in the global markets.

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