Recommendations of Celtel Nigeria Towards Serving The Rural Poor Case Analysis

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Recommendations of Celtel Nigeria Towards Serving The Rural Poor Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in worldwide markets without any decrease in its regional incomes and any deterioration of its market position. The business could pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Celtel Nigeria Towards Serving The Rural Poor Case Help Stores

Growth towards international markets through opening new stores in other Europe and Asian countries with closing domestic stores is although an excellent option for increasing the worldwide presence of the company. The closing of domestic shops might extremely affect the earnings of the company as above 90% of its stores are located domestically and closing those stores would eventually decrease the revenues of the company. Additionally, the business has a long term market position in US which can not be produced soon in the brand-new markets. The option would help the business to broaden in global markets in addition to the removal of issues raised in its local markets related to its variety. The pros and Cons for Option 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in profits from worldwide markets.
• Removal of problems related to variety.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Loss of extensive profits from the local markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Celtel Nigeria Towards Serving The Rural Poor Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might present a serious danger to the market share of company. In this situation the business could think about introducing Click and Recommendations of Celtel Nigeria Towards Serving The Rural Poor Case Solution stores. These stores with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Removal of brand name Uniqueness
• Removal of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of earnings of the company. The advantages and disadvantages connected to Alternative 3 are provided below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Expedition of new international markets.
• Boost in revenue from global markets.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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