Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Help

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Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Study Help

A Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Solution could be performed to develop numerous strategies using the strengths of the company to avail chances, get rid of weak points and to reduce the threats. It could likewise be utilized to examine that how particular weaknesses resist certain opportunities and increase the hazards. The methods prepared using the Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Analysis are provided as follows;
• Utilization of strong global brand name position and funds in broadening towards prospective markets.
• Unique brand experience could help out the company to better position itself in new markets.
• Resistance in growth in the possible global markets motivating diversity.
• High prices restricts the expansion in numerous Asian and African nations with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience could be made use of to lower the threat from potential clients.
• Stringent look policies could led to the customer shift towards Victoria with high social responsibility.
• Minimal target markets could led to a decline in the total market share of the company.
These strategies could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Help might be performed to evaluate the availability of financial resources to the company that might be made use of in expansion towards worldwide markets. The financial position of the company could be evaluated by utilizing the information given in the case Display 1. The ratios that could be considered in monetary performance analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has a reasonable monetary performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be potential and the business must put efforts in increasing its earnings along with reducing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Analysis

Segmentation

The segmentation analysis includes the analysis of different business sectors of the company in domestic and the international, markets. The majority of the business's Brick and Mortar stores lie in United States consisting of above 500 shops in nearly each of the state of US. The company has likewise a global presence in 8 different countries with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its stores in the US. It indicates that bulk of the profits of the company come from the local markets. Additionally, the business is thinking about to expand its shops into 7 more European and Asian countries. A chart revealing the existence of the business in numerous international markets is given in the Appendix 2.

Targeting

The business targets its clothes brand to the young, high and good-looking teens and kids that are considered to be cool. This targeting policy is accountable for various differences in the company related to its competitors. The business hires great looking guys and women for its shops and follows a rigorous appearance policy to maintain tourist attraction of good-looking individuals towards its stores and offer an unique brand name experience.

Positioning

The company has actually placed its brand name as a high-end brand name targeting just a particular market sector. The company with its non-traditional ways of marketing through designs and agents posters its brand name image as a luxury clothes brand targeted to the cool and good-looking personalities in society. This market position brings in various elite people towards the brand name but it hurts the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Solution faces a lot of competitors in the market with the presence of different number of rivals in the market. A chart showing the close competitors in addition to their qualities and the marketing strategy is given up. it could be seen that the American Eagle Outfitters is thought about to be the strongest competitors for company with its marketing method related to the tv shows. Additionally, Gap is also thought about to be a potential competitor in regional in addition to in worldwide; markets as the business is considering to move in the global markets. Together with it, Celtel Nigeria Towards Serving The Rural Poor Case Study Help. with its versatile rates strategy and the Victoria's Street with its strong social status posture an extreme danger to the existing market share of the Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor Case Analysis.

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