Recommendations of Celtel Nigeria Towards Serving The Rural Poor (A) Case Analysis

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Recommendations of Celtel Nigeria Towards Serving The Rural Poor (A) Case Study Help

On the basis of above internal and external analysis of the business in addition to the assessment of various options, the business is advised to think about alternative 3. As alternative 3 would allow the company to expand in international markets without any reduction in its regional earnings and any deterioration of its market position. By thinking about Alternative 3, the business might keep its shop experience and brand individuality. Nevertheless, it could also consider alternative 2 that might permit the business to access the markets without any possible financial investment. The business might pursue alternative 1 which would enable the business to focus on possible worldwide markets rather than the local markets however as the company is extremely dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in company's income. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Celtel Nigeria Towards Serving The Rural Poor (A) Case Solution Stores

The company has a long term market position in US which can not be produced soon in the new markets. The option would assist the business to expand in worldwide markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Boost in earnings from global markets.
• Removal of concerns related to variety.
• Earnings diversity.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Increase in competitors.
• Differences in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Celtel Nigeria Towards Serving The Rural Poor (A) Case Solution Stores

Alternative 2 consists of the introduction of online market locations through generating an appropriate business's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could pose a severe danger to the marketplace share of business. Moreover, the rivals are shifting towards click and Recommendations of Celtel Nigeria Towards Serving The Rural Poor (A) Case Help stores with Space presenting Piperline. This shift towards online markets might reduce the incomes for company. In this situation the company might think about introducing Click and Recommendations of Celtel Nigeria Towards Serving The Rural Poor (A) Case Help stores. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low financial investment
• Reducing competition danger
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Originality
• Removal of the fantastic shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of revenues of the company. The pros and cons connected to Alternative 3 are given listed below;

Pros:

• Reducing competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Large Revenues
• Exploration of brand-new international markets.
• Boost in revenue from worldwide markets.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Continuation of problems related to diversity.
• Differences in cultures could resulted in a failure of the brand especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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