Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Solution

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Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Study Help

A Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Solution might be conducted to design various strategies using the strengths of the company to obtain opportunities, conquer weaknesses and to minimize the risks. It could also be used to assess that how particular weaknesses resist certain opportunities and increase the hazards. The techniques drafted using the Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Analysis are offered as follows;
• Usage of strong global brand name position and funds in broadening towards possible markets.
• Unique brand name experience could assist the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets encouraging diversity.
• High prices restricts the expansion in different Asian and African nations with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the unique brand name experience might be utilized to decrease the risk from possible consumers.
• Strict appearance policies could caused the customer shift towards Victoria with high social responsibility.
• Limited target audience could resulted in a decline in the total market share of the company.
These techniques might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Solution might be carried out to evaluate the availability of funds to the business that might be used in growth towards international markets. The monetary position of the company could be assessed by using the information given up the case Exhibition 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the business has a reasonable monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not seems to be possible and the company must put efforts in increasing its incomes along with reducing its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Analysis

Segmentation

Most of the business's Brick and Mortar shops are located in United States consisting of above 500 shops in almost each of the state of US. The business has also a worldwide existence in 8 various countries with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its shops in the US.

Targeting

The business targets its clothing brand to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the business connected to its competitors. The business hires great looking men and females for its stores and follows a stringent look policy to preserve tourist attraction of attractive people towards its stores and supply a distinct brand name experience.

Positioning

The business has positioned its brand name as a high-end brand targeting only a specific market section. The business with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothes brand targeted to the cool and good-looking personalities in society. This market position draws in different elite people towards the brand however it injures the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Analysis faces a great deal of competitors in the market with the presence of different variety of competitors in the market. A chart showing the close competitors along with their attributes and the marketing strategy is given in. it could be seen that the American Eagle Outfitters is thought about to be the strongest rivals for company with its marketing strategy related to the television programs. Moreover, Space is also considered to be a prospective competitor in regional along with in global; markets as the business is considering to move in the worldwide markets. In addition to it, Celtel Nigeria Towards Serving The Rural Poor (A) Case Study Analysis. with its versatile pricing strategy and the Victoria's Street with its strong social status position an extreme hazard to the existing market share of the Porter's 5 Forces analysis of Celtel Nigeria Towards Serving The Rural Poor (A) Case Help.

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