Recommendations of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Help

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Recommendations of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of numerous options, the company is suggested to consider alternative 3. As alternative 3 would enable the company to expand in global markets without any decrease in its regional earnings and any degeneration of its market position. The company might pursue alternative 1 which would make it possible for the business to focus on prospective global markets rather than the local markets but as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Help Stores

The company has a long term market position in US which can not be created soon in the new markets. The alternative would help the business to expand in international markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of brand-new worldwide markets.
• Increase in income from global markets.
• Removal of issues related to variety.
• Revenue diversity.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competitors.
• Differences in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Help Stores

Alternative 2 consists of the introduction of online market places through generating an appropriate company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might posture an extreme hazard to the market share of business. The competitors are moving towards click and Recommendations of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Help shops with Space introducing Piperline. This shift towards online markets might decrease the incomes for business. In this circumstance the company could think about introducing Click and Recommendations of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Solution stores. These stores with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low investment
• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand name Individuality
• Elimination of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the global markets without closing its domestic stores that contributes to the huge part of incomes of the company. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Exploration of brand-new global markets.
• Boost in earnings from worldwide markets.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues associated with diversity.
• Differences in cultures might resulted in a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to gain market share.



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