Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Analysis

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Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, company tax rate and basic tax rate had decreased which ultimately had an impact on the development of service revenues. This unexpected growth in revenues will eventually increase the charitable activities in Canada in order to enhance the business image and to advertise himself in an ethical way.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the comparative development of Gross Domestic Product (GDP) rate in Canada had declined in the year 2012 form the year 2011. This decreased does not provide the decline in the per capita income of Canadian people in the year 2012 from the year 2011 but the development in per capita income have increased in decreasing way which might not be the factor to the decline in charitable activities because the per capita earnings had grown in 2012 in contrast of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Help will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years old, their income is extremely low as they are dependent upon their parents, delighted in the frozen deals with and interested to supply the valuable contributions for the much better health of Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Solution of Canada.

Technological Factor:

Due to the technological improvement in Canada, the little and business companies will produce more in less expense which ultimately lead towards the cost saving leading to more revenues and margins which may lead towards the more participation in the charitable activities and a yearly occasion such as Wonder Treat Day in orderto provide the valuable donations for the better health of Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Analysis of Canada.

Strategies:

There are 4 alternative techniques whose execution will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative strategies are:

The crucial problems facing by the company are related to the
1. Time constraint of 3 months to make and implement the strategy in Toronto, Canada
2. A constant decline in the collection of donations on yearly basis
3. A decrease in the per store earnings in Toronto which have stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Analysis Structure is towards the advancement ofloyalty programs and the building of consumer relationships with possible consumers of Wonder Reward Day
5. Some franchise owners are not showing their willingness to take part in an annual event day due to the think that their participation in Wonder Reward Day are resulting in the reduction of the profits in addition to the not any significant change before and after incomes of their firms and businesses

PEST Analysis:

1. Franchise Incentives: By offering the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through a yearly occasion named Miracle Treat Day.
For this purpose, the hospital should start the Reward contest such as the first place prizeon the basis of the highest donation, second location prizeon the basis of the second greatest contribution, 3rd location reward on the basis of the third greatest donation, and far more. These rewards will motivate the franchise owners to participate more in the charitable activities in an annual event of Miracle Reward Day.
2. Loyalty Card: In order to establish and maintain more loyal customers for Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Help to provide the important donations for the better health of Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Solution of Canada, the hospital should produce the loyalty card program for the blizzards to established commitment in consumers.
3. Schools: For the purpose to get the rapid increase in variety of contributions from the area of Toronto, hospital needs to consist of the variety of schools found in Toronto to get involved inan annual event such as Wonder Reward Dayto provide the valuable contributions for the much better health of Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Analysis of Canada.
Email Marketing: Making use of Email marketing needs to be implemented by the hospital to record the variety of schools and franchise owners to take part in an annual occasion such as Wonder Reward Dayto supply the valuable donations for the much better health of Pestel Analysis of Brand Consolidation: Re-Positioning Unilevers European Ice Cream Business Case Solution of Canada.

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