Recommendations of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help

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Recommendations of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is suggested to consider alternative 3. As alternative 3 would allow the company to broaden in international markets without any decrease in its local earnings and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the business to focus on potential international markets rather than the regional markets however as the business is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help Stores

The company has a long term market position in United States which can not be created quickly in the brand-new markets. The alternative would help the company to broaden in international markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Boost in earnings from international markets.
• Removal of issues related to diversity.
• Earnings diversity.
• Step towards being a strong global brand.

Cons:

• Loss of extensive earnings from the regional markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might pose a severe risk to the market share of company. In this situation the business could think about introducing Click and Recommendations of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help stores. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competition hazard
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand Uniqueness
• Removal of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the huge part of profits of the company. The pros and cons connected to Alternative 3 are given listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Boost in revenue from international markets.
• Income diversity.
• Action towards being a strong worldwide brand.

Cons:

• Extension of issues connected to variety.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to get market share.



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