Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Solution

Home >> London Business School >> Brand Consolidation Re-Positioning Unilevers European Ice Cream Business >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Solution might be performed to design numerous strategies utilizing the strengths of the company to get chances, conquer weaknesses and to decrease the dangers. It could likewise be utilized to examine that how specific weaknesses resist specific chances and increase the dangers. The methods prepared utilizing the Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Solution are offered as follows;
• Usage of strong international brand name position and funds in expanding towards prospective markets.
• Special brand name experience might assist the business to better position itself in brand-new markets.
• Resistance in growth in the potential global markets motivating diversity.
• High rates restricts the growth in various Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the special brand name experience could be utilized to lower the hazard from possible consumers.
• Strict look policies could led to the customer shift towards Victoria with high social obligation.
• Limited target audience could resulted in a decrease in the total market share of the company.
These methods might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help might be carried out to evaluate the accessibility of financial resources to the company that might be used in expansion towards worldwide markets. The financial position of the company could be evaluated by using the data given up the case Exhibition 1. The ratios that could be considered in monetary efficiency analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be prospective and the business should put efforts in increasing its earnings along with decreasing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Solution

Segmentation

The segmentation analysis consists of the analysis of numerous service sectors of the company in domestic and the worldwide, markets. Most of the business's Traditional stores lie in United States consisting of above 500 shops in almost each of the state of US. Nevertheless, the company has likewise an international existence in 8 different nations with its greatest number of stores located in UK i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its shops in the US. It suggests that bulk of the revenues of the business originated from the regional markets. The company is considering to expand its shops into 7 more European and Asian countries. A chart showing the existence of the business in various worldwide markets is given in the Appendix 2.

Targeting


The company targets its clothes brand name to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for numerous differences in the business associated with its rivals. For instance, the company works with good looking men and women for its stores and follows a strict appearance policy to preserve destination of good-looking individuals towards its stores and offer an unique brand experience.

Positioning


The company has placed its brand as a high-end brand targeting only a specific market segment. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothing brand targeted to the cool and good-looking characters in society. Although, this market position draws in different elite people towards the brand name however it harms the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help deals with a great deal of competitors in the market with the presence of numerous variety of rivals in the market. A chart showing the close rivals in addition to their attributes and the marketing technique is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest competitors for business with its marketing technique associated to the tv programs. Furthermore, Space is also considered to be a prospective rival in local along with in worldwide; markets as the company is considering to shift in the international markets. In addition to it, Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Study Help. with its versatile rates technique and the Victoria's Street with its strong social status present a severe danger to the current market share of the Porter's 5 Forces analysis of Brand Consolidation Re-Positioning Unilevers European Ice Cream Business Case Help.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.