Recommendations of Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands Case Solution

Home >> Insead Business School >> Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands >> Recommendations

Recommendations of Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is advised to think about alternative 3. As alternative 3 would allow the company to expand in global markets without any reduction in its local revenues and any deterioration of its market position. The company could pursue alternative 1 which would allow the business to focus on possible worldwide markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands Case Solution Stores

Growth towards global markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a good alternative for increasing the worldwide presence of the business. The closing of domestic shops might highly affect the profits of the company as above 90% of its stores are located domestically and closing those shops would ultimately minimize the profits of the company. The company has a long term market position in United States which can not be generated soon in the brand-new markets. The alternative would assist the company to broaden in global markets in addition to the removal of issues raised in its regional markets related to its diversity. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in profits from worldwide markets.
• Elimination of problems related to variety.
• Earnings diversity.
• Step towards being a strong international brand.

Cons:

• Loss of extensive earnings from the regional markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands Case Analysis Stores

Alternative 2 consists of the intro of online market places through creating an appropriate business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position an extreme threat to the market share of company. The competitors are moving towards click and Recommendations of Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands Case Analysis shops with Gap introducing Piperline. This shift towards online markets might minimize the profits for company. In this scenario the company might think about introducing Click and Recommendations of Whos 1: Insead Harvard Wharton Lbs (A): Designing Research To Measure The Strength Of Business Schools Brands Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic shops. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the excellent shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to broaden towards the international markets without closing its domestic stores that contributes to the huge part of earnings of the business. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Exploration of new worldwide markets.
• Boost in income from worldwide markets.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Extension of problems related to diversity.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.