Recommendations of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution

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Recommendations of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of various alternatives, the business is advised to think about alternative 3. As alternative 3 would allow the business to expand in global markets without any decrease in its regional profits and any wear and tear of its market position. The company could pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the local markets however as the company is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help Stores

Growth towards international markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although an excellent choice for increasing the worldwide existence of the company. However, the closing of domestic shops could highly affect the profits of the company as above 90% of its stores are located domestically and closing those stores would eventually lower the incomes of the company. The business has a long term market position in United States which can not be generated soon in the new markets. The choice would help the company to expand in international markets in addition to the elimination of concerns raised in its regional markets related to its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Increase in profits from worldwide markets.
• Elimination of issues associated with variety.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution Stores

Alternative 2 consists of the introduction of online market places through creating a correct business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present a severe danger to the marketplace share of company. Furthermore, the competitors are shifting towards click and Recommendations of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Analysis stores with Gap presenting Piperline. This shift towards online markets could decrease the profits for business. In this circumstance the business might consider introducing Click and Recommendations of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution shops. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are offered as follows;

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Removal of brand Uniqueness
• Elimination of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of profits of the business. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Expedition of brand-new worldwide markets.
• Increase in revenue from global markets.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.



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