Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution

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Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Study Analysis

A Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help could be conducted to design numerous techniques using the strengths of the company to obtain chances, overcome weak points and to minimize the threats. It could also be used to examine that how specific weaknesses resist specific chances and increase the dangers. The strategies drafted using the Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help are given as follows;
• Usage of strong worldwide brand position and financial resources in broadening towards prospective markets.
• Special brand name experience might assist the business to much better position itself in brand-new markets.
• Resistance in growth in the potential worldwide markets encouraging diversity.
• High prices restricts the expansion in different Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the special brand experience could be used to lower the threat from potential clients.
• Strict appearance policies might led to the consumer shift towards Victoria with high social duty.
• Restricted target audience might caused a decline in the total market share of the business.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Analysis could be carried out to examine the availability of financial resources to the company that could be made use of in expansion towards international markets. The monetary position of the business could be assessed by utilizing the data given in the case Display 1. The ratios that could be considered in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be possible and the company must put efforts in increasing its profits along with lowering its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Analysis

Segmentation

The segmentation analysis includes the analysis of different organisation sections of the business in domestic and the international, markets. The majority of the company's Physical shops lie in US consisting of above 500 shops in practically each of the state of United States. Nevertheless, the business has likewise an international presence in 8 different countries with its highest variety of shops situated in UK i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its stores in the US. It suggests that majority of the profits of the company come from the local markets. The business is thinking about to broaden its shops into 7 more European and Asian nations. A chart revealing the existence of the company in different global markets is given in the Appendix 2.

Targeting

The business targets its clothing brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business related to its competitors. The company works with great looking males and ladies for its stores and follows a strict look policy to keep destination of attractive people towards its stores and supply a special brand name experience.

Positioning

The business has actually positioned its brand name as a high-end brand targeting just a particular market segment. The company with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothing brand targeted to the cool and good-looking characters in society. This market position brings in various elite people towards the brand name but it hurts the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help deals with a lot of competitors in the market with the existence of numerous variety of competitors in the market. A chart showing the close rivals along with their attributes and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest competitors for business with its marketing technique associated to the television programs. Furthermore, Gap is also considered to be a prospective rival in local as well as in international; markets as the business is thinking about to move in the worldwide markets. Along with it, Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Study Analysis. with its versatile pricing method and the Victoria's Street with its strong social status posture an extreme danger to the existing market share of the Porter's 5 Forces analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution.

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