Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution

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Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Study Help

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, service tax rate and basic tax rate had declined which ultimately had an effect on the growth of service earnings. This unexpected growth in profits will ultimately increase the charitable activities in Canada in order to enhance the business image and to advertise himself in an ethical method.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not present the decrease in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita earnings have increased in reducing way which might not be the reason to the decrease in charitable activities because the per capita income had grown in 2012 in comparison of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Analysis will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their earnings is extremely low as they depend on their moms and dads, enjoyed the frozen treats and interested to offer the important contributions for the much better health of Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help of Canada.

Technological Factor:

Due to the technological development in Canada, the small and corporate organisations will produce more in less cost which ultimately lead towards the cost saving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and a yearly occasion such as Wonder Treat Day in orderto provide the valuable contributions for the better health of Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help of Canada.

Strategies:

There are 4 alternative techniques whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The essential problems facing by the company relate to the
1. Time constraint of 3 months to make and execute the strategy in Toronto, Canada
2. A consistent decrease in the collection of donations on annual basis
3. A decrease in the per store earnings in Toronto which have stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Analysis Foundation is towards the advancement ofloyalty programs and the structure of client relationships with potential customers of Wonder Treat Day
5. Some franchise owners are disappointing their willingness to participate in a yearly event day due to the believe that their participation in Wonder Reward Day are leading to the reduction of the profits together with the not any significant change before and after incomes of their companies and companies

PEST Analysis:

1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be generated through a yearly occasion called Wonder Treat Day.
For this purpose, the hospital ought to begin the Reward contest such as the top place prizeon the basis of the greatest donation, 2nd location prizeon the basis of the second highest donation, third location prize on the basis of the 3rd highest donation, and a lot more. These rewards will motivate the franchise owners to take part more in the charitable activities in an annual event of Miracle Treat Day.
2. Commitment Card: In order to establish and keep more loyal customers for Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution to provide the important donations for the much better health of Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Solution of Canada, the hospital must develop the loyalty card program for the blizzards to established loyalty in clients.
3. Schools: For the function to get the quick boost in number of donations from the location of Toronto, hospital needs to consist of the variety of schools located in Toronto to take part inan yearly event such as Wonder Treat Dayto offer the valuable contributions for the better health of Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Help of Canada.
Email Marketing: Making use of Email marketing should be carried out by the hospital to catch the number of schools and franchise owners to participate in a yearly event such as Wonder Treat Dayto offer the valuable donations for the better health of Pestel Analysis of Unilever In Brazil (1997-2007): Marketing Strategies For Low-Income Consumers Case Analysis of Canada.

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