Recommendations of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Analysis

Home >> Insead Business School >> Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers >> Recommendations

Recommendations of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of various options, the business is recommended to think about alternative 3. As alternative 3 would allow the company to expand in worldwide markets without any reduction in its regional incomes and any degeneration of its market position. The company could pursue alternative 1 which would enable the company to focus on possible international markets rather than the local markets however as the business is highly reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decline in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Analysis Stores

Growth towards global markets through opening brand-new shops in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the international existence of the company. Nevertheless, the closing of domestic shops might extremely impact the earnings of the firm as above 90% of its stores lie domestically and closing those stores would ultimately minimize the incomes of the company. Moreover, the company has a long term market position in US which can not be created quickly in the brand-new markets. The alternative would help the business to broaden in worldwide markets along with the removal of issues raised in its regional markets associated with its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Boost in income from global markets.
• Removal of concerns associated with variety.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a serious risk to the market share of business. In this circumstance the company might think about presenting Click and Recommendations of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competitors hazard
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Elimination of brand name Uniqueness
• Elimination of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of incomes of the company. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Expanding customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Boost in profits from international markets.
• Profits diversification.
• Action towards being a strong international brand.

Cons:

• Extension of concerns related to variety.
• Differences in cultures might led to a failure of the brand especially in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.