Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution

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Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Help could be performed to create different methods utilizing the strengths of the company to avail opportunities, overcome weak points and to decrease the risks. It could likewise be utilized to evaluate that how certain weaknesses withstand certain chances and increase the risks. The techniques prepared utilizing the Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution are offered as follows;
• Usage of strong global brand name position and financial resources in broadening towards potential markets.
• Unique brand name experience might help out the company to better position itself in new markets.
• Resistance in expansion in the potential international markets motivating variety.
• High costs limits the expansion in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience could be utilized to minimize the risk from potential clients.
• Stringent appearance policies might led to the customer shift towards Victoria with high social duty.
• Limited target markets could led to a decrease in the total market share of the company.
These techniques could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution could be performed to evaluate the availability of funds to the business that might be used in expansion towards global markets. The financial position of the business might be assessed by using the information given in the case Exhibit 1. The ratios that could be thought about in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the company must put efforts in increasing its revenues in addition to minimizing its functional expenses to increase its earnings margins.

Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution

Segmentation

Many of the business's Brick and Mortar stores are located in United States including above 500 stores in almost each of the state of United States. The business has likewise an international existence in 8 various countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in global markets that is most likely the 10% of its stores in the US.

Targeting


The business targets its clothing brand to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the business connected to its competitors. For instance, the business employs good looking males and females for its shops and follows a rigorous appearance policy to keep tourist attraction of good-looking individuals towards its stores and provide an unique brand name experience.

Positioning


The business has positioned its brand name as a high-end brand name targeting just a particular market segment. The company with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothing brand name targeted to the cool and attractive personalities in society. Although, this market position draws in numerous elite people towards the brand but it injures the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution faces a lot of competition in the market with the existence of numerous variety of competitors in the market. A chart revealing the close competitors together with their attributes and the marketing method is given in. it might be seen that the American Eagle Outfitters is considered to be the strongest competitors for company with its marketing method related to the tv shows. Gap is also thought about to be a potential competitor in local as well as in international; markets as the company is thinking about to move in the international markets. Together with it, Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Study Solution. with its versatile rates technique and the Victoria's Street with its strong social status present a serious risk to the current market share of the Porter's 5 Forces analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Help.



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