Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution

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Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, service tax rate and general tax rate had declined which ultimately had an influence on the growth of company earnings. This unforeseen development in earnings will eventually increase the charitable activities in Canada in order to improve the company image and to advertise himself in an ethical way.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the comparative growth of Gdp (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not present the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the development in per capita income have increased in reducing method which may not be the factor to the decrease in charitable activities since the per capita income had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is very low as they are dependent upon their parents, delighted in the frozen deals with and interested to provide the valuable donations for the better health of Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Analysis of Canada.

Technological Factor:

Due to the technological development in Canada, the small and corporate companies will produce more in less expense which eventually lead towards the expense conserving leading to more revenues and margins which may lead towards the more participation in the charitable activities and an annual occasion such as Wonder Treat Day in orderto provide the important donations for the better health of Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution of Canada.

Strategies:

There are 4 alternative methods whose execution will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative methods are:

The key concerns dealing with by the company relate to the
1. Time restriction of 3 months to make and implement the technique in Toronto, Canada
2. A constant decrease in the collection of donations on annual basis
3. A decrease in the per shop income in Toronto which have actually stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Help Structure is towards the advancement ofloyalty programs and the building of client relationships with potential consumers of Miracle Treat Day
5. Some franchise owners are not showing their desire to take part in a yearly event day due to the believe that their participation in Miracle Treat Day are resulting in the reduction of the profits together with the not any significant change before and after revenues of their companies and services

PEST Analysis:

1. Franchise Rewards: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through a yearly occasion called Wonder Reward Day.
For this function, the hospital must start the Reward contest such as the top place prizeon the basis of the highest contribution, second location prizeon the basis of the 2nd greatest donation, 3rd place reward on the basis of the 3rd highest contribution, and far more. These rewards will motivate the franchise owners to take part more in the charitable activities in an annual occasion of Miracle Treat Day.
2. Loyalty Card: In order to establish and maintain more devoted clients for Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution to provide the important contributions for the better health of Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Help of Canada, the hospital must develop the loyalty card program for the blizzards to established loyalty in customers.
3. Schools: For the function to get the quick boost in number of contributions from the location of Toronto, hospital must consist of the number of schools found in Toronto to get involved inan yearly event such as Wonder Reward Dayto provide the important donations for the much better health of Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Solution of Canada.
Email Marketing: The use of Email marketing ought to be executed by the hospital to catch the number of schools and franchise owners to participate in an annual event such as Wonder Treat Dayto offer the important donations for the much better health of Pestel Analysis of Unilever In Brazil (1997-2007) Marketing Strategies For Low-Income Consumers Case Help of Canada.

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