Recommendations of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis

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Recommendations of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Study Help

On the basis of above internal and external analysis of the company in addition to the assessment of various options, the business is suggested to think about alternative 3. As alternative 3 would allow the business to expand in global markets with no decrease in its regional earnings and any wear and tear of its market position. By thinking about Alternative 3, the business could preserve its store experience and brand name uniqueness. It could likewise think about alternative 2 that might enable the business to access the markets without any possible investment. Although, the business could pursue alternative 1 which would allow the company to focus on possible global markets instead of the regional markets but as the business is extremely dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would lead to the considerable decline in business's profits. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the global presence of the company. However, the closing of domestic stores could highly impact the profits of the firm as above 90% of its stores lie domestically and closing those shops would eventually reduce the earnings of the firm. The business has a long term market position in US which can not be generated quickly in the new markets. The choice would help the company to expand in global markets in addition to the elimination of problems raised in its regional markets connected to its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Boost in earnings from international markets.
• Elimination of problems connected to variety.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present an extreme hazard to the market share of company. In this scenario the company might consider presenting Click and Recommendations of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Originality
• Elimination of the fantastic shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of earnings of the business. The benefits and drawbacks related to Alternative 3 are given listed below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Increase in earnings from global markets.
• Profits diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Extension of problems connected to variety.
• Differences in cultures could led to a failure of the brand name especially in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.



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